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Where your dollar goes

Penny Drive
Penny Drive
September 30, 2026

Programs, operations and fundraising: a plain breakdown of how a (fictional) food bank spends each dollar, and why it belongs on the website.

Where your dollar goes

In this fictional food bank, 89 cents of every dollar go straight to programs, 7 cents keep the lights and trucks running and 4 cents go to raising the next dollar.

The three buckets

Nearly every nonprofit sorts its spending into the same three buckets, and they're worth understanding before you give:

  • Programs: the work itself. For a food bank, that's the food, the weekend backpacks for students, grocery deliveries to seniors and mobile pantry stops.
  • Operations: everything that makes the work possible. Rent on the warehouse, fuel for the trucks, refrigeration, insurance and the accountant who keeps it all honest.
  • Fundraising: the cost of raising money, from the Harvest Gala to the envelope that arrives in December.

At Loam Grown, that works out to 89, 7 and 4. The numbers are invented, like the food bank, but they sit in a realistic range.

Why overhead isn't a dirty word

It's tempting to think the best charity is the one that spends nothing on operations. In reality, a food bank with no money for trucks has no way to move food, and one with no money for refrigeration throws away fresh produce. A little overhead is often what turns a donated pallet into a family's dinner.

Fundraising works the same way. Spending four cents to raise the next dollar is a good trade, because that dollar buys meals next month. The useful question isn't "is overhead zero?" but "is the money doing the job well?"

Why it belongs on the website

Real nonprofits publish numbers like these in their annual reports and on their websites, because donors ask. Most people who give want to know two things: that their money is used carefully, and that it actually helps. A plain page with real numbers answers both before anyone has to write in.

It's also the kind of plain, factual page AI assistants quote when someone asks whether a charity is a good place to give. If the numbers live only in a PDF buried three clicks deep, the assistant may never find them. On a page of their own, in plain words, they're easy to quote and easy to trust.

What else to show

Numbers are the start. The best transparency pages also show what the money did: meals served, pantry stops added, volunteers who packed boxes on Thursday nights. Pair the percentages with a few real outcomes, and the page stops being an accounting exercise and starts being a reason to give.

Penny has never actually balanced a budget, because she, the warehouse and the trucks are all imaginary. But if Loam Grown were real, this would be the page she was proudest of, and the one donors read first.


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Post Details

AuthorPenny DriveDevelopment Director

Penny runs fundraising, donor relations and the annual Harvest Gala, and has a thank-you note template for every occasion.

Published

September 30, 2026

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